Sans Normal Kedib 6 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe and 'Frutiger', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, urgent, confident, modern, punchy, emphasis, impact, speed, modernity, attention, slanted, rounded, compact, clean, energetic.
A heavy, right-slanted sans with smooth, rounded curves and largely uniform stroke weight. The shapes lean on broad, continuous bowls and counters, with compact proportions and minimal aperture fussiness, producing a dense, high-impact texture. Terminals are mostly clean and blunt, and the overall rhythm is forward-leaning with consistent angle and sturdy verticals. Numerals follow the same robust, rounded construction and read clearly at display sizes.
Best suited for headlines, short statements, and prominent callouts where slanted emphasis and strong color are desirable. It works well for branding and promotional materials that benefit from a fast, sporty feel, and for packaging or signage where immediate impact matters more than long-form comfort.
The strong slant and thick, smooth forms create an energetic, assertive tone that feels contemporary and action-oriented. It suggests speed and momentum, with a straightforward, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver a forceful, contemporary italic voice with high visibility and a sense of motion. Its rounded, low-detail construction prioritizes bold presence and quick recognition across a range of display contexts.
The italic angle is prominent enough to drive emphasis on its own, and the heavy strokes can close up detail when set too small or too tightly. The design’s simplicity and rounded geometry keep it cohesive across uppercase, lowercase, and figures.