Sans Normal Ubbi 10 is a bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, magazine covers, posters, brand marks, pull quotes, editorial, classic, confident, dramatic, refined, display impact, editorial voice, elegant emphasis, classic modernity, calligraphic, wedge terminals, tight apertures, dynamic slant, ball terminals.
A slanted, high-contrast design with strong thick-to-thin modulation and a noticeably dynamic rhythm. Curves are broad and smooth, while joins and terminals often resolve into sharp, wedge-like cuts, giving strokes a crisp, sculpted finish. The overall texture is compact and assertive, with narrow counters and tight apertures in several letters, which boosts density and presence in text. Numerals follow the same calligraphic stress, mixing rounded forms with angled entry/exit strokes for a cohesive, energetic set.
Best suited to display settings where contrast and slant can do expressive work—headlines, cover lines, posters, and prominent subheads. It can also serve in branding applications that want a refined, classic voice with extra punch, and works well for pull quotes or short editorial callouts where density is an advantage.
The font projects a polished, editorial tone—formal and self-assured, with a touch of drama from the steep slant and pronounced contrast. It feels traditional in temperament but amplified for impact, making it read as stylish, authoritative, and slightly theatrical rather than casual.
Likely intended to deliver an elegant, print-forward voice with heightened contrast and a spirited italic flow, balancing classic proportions with sharper, more graphic terminals for modern impact.
Letterforms show a consistent diagonal stress and a lively baseline flow, with some characters featuring distinctive ball-like terminals and sharply tapered ends. The sample text demonstrates strong word-shape and emphasis, but the dense inner spaces suggest it benefits from generous sizes or relaxed spacing in longer passages.