Sans Normal Velih 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, casual, modern, approachable, airy, warm modernity, text clarity, friendly voice, everyday usability, rounded, monolinear, open apertures, humanist, soft terminals.
A slanted, monolinear sans with rounded construction and gently softened terminals. Curves are smooth and continuous, with open apertures and generous counters that keep forms clear at text sizes. Proportions feel balanced rather than condensed or extended, with a steady rhythm and modest stroke modulation that reads as even and clean. The italics are true in spirit: many letters show subtle calligraphic tendencies in their joins and entry/exit strokes, while still staying firmly in a sans structure.
Well-suited to interface typography, short editorial passages, and brand systems that want a modern but welcoming tone. It can also work effectively for packaging and wayfinding where clarity and a relaxed italic voice are desirable, especially in secondary text and supporting copy.
The overall tone is friendly and informal, with a conversational, easygoing texture. Its rounded geometry and relaxed slant give it a contemporary, approachable voice that feels more personable than corporate, without becoming playful or quirky.
The design appears intended as a readable italic sans that combines clean, rounded geometry with humanist warmth. It aims to provide an easy, contemporary texture for everyday communication while keeping letterforms open and straightforward for legibility.
Uppercase forms stay simple and geometric, while the lowercase introduces more personality through single-storey shapes and flowing joins. Numerals match the same rounded, open style, maintaining consistency with the alphabet and preserving a light, uncluttered page color in running text.