Sans Superellipse Embew 2 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: sports branding, tech branding, ui headings, product design, posters, futuristic, technical, sleek, sporty, clean, speed cue, modernization, tech aesthetic, systematic forms, display clarity, oblique, rounded corners, squared rounds, streamlined, mechanical.
A slanted sans with rounded-rectangle construction and softly squared curves throughout. Strokes are monolinear with smooth joins and consistently rounded terminals, giving counters a superelliptical feel. Proportions are compact in the uppercase with wide, open apertures in letters like C and S, while the lowercase shows a tall x-height and tight, efficient spacing. Numerals and round letters (O/0, D, Q) emphasize the rounded-square geometry, and diagonals (A, V, W, X, Y) are clean and crisp without noticeable contrast shifts.
Best suited for branding and headline work where a sleek, technical voice is needed—sports and automotive-style identities, tech and app headings, product packaging, and display typography for posters and signage. It can also work for short UI labels or dashboards where a modern oblique sans helps signal motion and performance, especially at medium-to-large sizes.
The overall tone is modern and engineered, with a forward-leaning, high-speed attitude. Its rounded-square forms read as contemporary and tech-oriented, suggesting interfaces, performance branding, and streamlined product design rather than warm or traditional editorial typography.
The design appears intended to merge a geometric, rounded-rectangle skeleton with an energetic slant, producing a contemporary sans that feels fast, precise, and industrial. Its consistent curvature and monolinear construction prioritize a cohesive, system-like look across letters and numerals while maintaining clear, open forms for practical display use.
Distinctive squared-round bowls and counters create a consistent visual system across uppercase, lowercase, and figures. The italic angle is steady and controlled, avoiding cursive gestures; it feels more like an oblique designed for clarity and momentum. The sample text shows stable rhythm at display sizes, with clear differentiation between similar shapes through angular cuts and open apertures.