Sans Superellipse Esred 7 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: sports branding, headlines, posters, ui labels, product design, sporty, tech, dynamic, assertive, modern, convey speed, modernize branding, maximize impact, geometric clarity, oblique, squared-round, rounded corners, compact apertures, angled terminals.
A slanted sans with rounded-rectangle construction, where curves resolve into squared-off bowls and softly radiused corners. Strokes are sturdy and even, with a forward-leaning rhythm and a slightly compressed, aerodynamic feel in many capitals. Counters tend to be compact and apertures relatively tight, while terminals often end with angled cuts that emphasize speed and direction. The numerals follow the same superelliptical logic, staying blocky yet smooth, with clear, uniform weight across the set.
Well suited to sports and motorsport-style branding, promotional headlines, and poster typography where a fast, modern voice is needed. It can also work for short UI labels, packaging callouts, and tech/product graphics that benefit from sturdy letterforms with softened geometry.
The overall tone is energetic and purposeful, reading as contemporary and performance-oriented. Its oblique stance and engineered rounding suggest motion, efficiency, and a slightly futuristic sensibility without becoming decorative.
The design appears intended to combine a high-impact, forward-leaning voice with a friendly, engineered geometry. By pairing uniform stroke weight with squared-round bowls and angled terminals, it aims for clarity at display sizes while projecting speed and modernity.
Uppercase forms are especially geometric and squared, while lowercase introduces more variety in widths and joins, adding a lively texture in text. The consistent corner radiusing across letters and figures helps keep the strong weight from feeling harsh, producing a polished, product-ready look.