Sans Normal Ohrad 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Actay' by Arodora Type, 'Kinetika' by Monotype, 'Neue Campton' by René Bieder, 'Carmen Sans' by StudioJASO, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, sporty, impact, clarity, modernity, approachability, versatility, geometric, rounded, compact, monoline, high-impact.
A heavy, geometric sans with monoline construction and generously rounded curves. Forms are built from broad, even strokes with tight internal counters and crisp, squared terminals on many straight strokes. Round letters (O, C, G, Q) read as near-circular with a consistent bowl shape, while diagonals (V, W, X, Y) are steep and sturdy, creating a strong, compact rhythm. Lowercase follows a single‑storey approach for a and g, with short ascenders and a sturdy, utilitarian feel across the set.
Best suited to headlines and short blocks of text where a strong, contemporary voice is needed. It works well for branding, packaging, signage, and promotional graphics that benefit from a dense, high-impact sans with friendly geometry.
The overall tone is contemporary and approachable, with a confident, energetic presence. Its rounded geometry and dense color feel friendly and modern, while the firm terminals and compact spacing lean slightly sporty and utilitarian rather than delicate or editorial.
The design appears intended to deliver a modern, highly legible geometric sans for display use, combining rounded construction with firm, straight terminals for a confident, contemporary look.
The design produces a very dark typographic color, especially in text, due to the combination of heavy strokes and relatively small counters. Straight-sided letters like E, F, H, L, and T appear particularly rigid and architectural, balancing the softness of the circular forms.