Sans Superellipse Udlum 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, logotypes, sportswear, ui labels, headlines, techy, sporty, sleek, friendly, retro-futurist, contemporary, dynamic, approachable, geometric, streamlined, rounded, soft corners, monoline, slanted, superelliptic.
A slanted, monoline sans with superelliptic construction and generously rounded corners throughout. Strokes stay even and clean, with terminals that feel softly squared rather than fully circular, giving letters a streamlined, engineered profile. Curves are compact and controlled, counters are rounded-rectangular, and joins are smooth, producing a consistent rhythm across uppercase, lowercase, and figures. Overall spacing reads open and orderly, with a slight forward lean that emphasizes motion without becoming cursive.
Well-suited to branding and wordmarks that want a smooth, modern silhouette, as well as sports and mobility-themed identities where the slant suggests speed. The clear, rounded forms also work for UI labels, dashboards, and short interface text, and it performs confidently in headlines and promotional copy where its geometric personality can show.
The tone is modern and kinetic, combining a friendly softness with a technical, instrument-like precision. Its rounded geometry and steady stroke weight make it approachable, while the italic slant adds a sense of speed and contemporary energy.
The design appears intended to merge a geometric, superellipse-based skeleton with a forward-leaning, energetic stance. It aims for a balance of friendliness and precision—rounded enough to feel accessible, yet structured enough to read as contemporary and engineered.
Digit and uppercase forms keep a simplified, geometric logic, with rounded-rectangle bowls and neatly clipped-looking corners that reinforce the superellipse feel. The lowercase maintains a clean, single-storey, utilitarian character, helping the font stay cohesive in text while still feeling distinctly styled.