Sans Normal Vedop 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella', 'Ciutadella Rounded', and 'Isotonic' by Emtype Foundry; 'FF DIN' and 'FF DIN Paneuropean' by FontFont; and 'Muller' and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: branding, packaging, editorial, ui labels, posters, modern, friendly, casual, clean, lively, approachability, readability, motion, modernity, rounded, oblique, soft terminals, open counters, humanist.
A rounded, oblique sans with smooth, low-contrast strokes and softly finished terminals. The forms lean consistently, with open apertures and generous curves that keep counters clear in both uppercase and lowercase. Proportions feel contemporary and slightly informal, with a flowing rhythm and mild width variation across glyphs that gives the text line a subtly dynamic texture. Numerals follow the same rounded construction, reading clearly with simple, sturdy shapes.
Works well for branding and packaging that want a modern, friendly voice, and for editorial callouts, headlines, and subheads where italic emphasis is part of the identity. It can also suit UI labels and short interface text when a softer, more personable tone is preferred, as well as posters and promotional graphics where the slant adds motion.
The overall tone is approachable and upbeat, combining a clean contemporary feel with a relaxed italic motion. It reads as friendly and conversational rather than strict or technical, making it feel personable while still tidy.
Likely designed as a contemporary italic sans that prioritizes smooth, rounded construction and easy readability while adding warmth and momentum through a consistent slant.
Uppercase letters maintain straightforward silhouettes with rounded corners and smooth joins, while the lowercase shows more humanist gestures (notably in the single-storey-style shapes and open curves), helping readability in running text. The italic slant is pronounced enough to add energy without becoming overly calligraphic.