Sans Normal Dadus 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, minimal, versatility, clarity, legibility, neutrality, geometric, rounded, open forms, airy, even rhythm.
A clean sans serif with softly rounded geometry and straightforward, monoline construction. Curves are smooth and near-circular in letters like O/C/G, while verticals and horizontals stay crisp and uncomplicated, creating an even typographic color. Terminals are mostly flat with gentle rounding, and counters are open and readable; the lowercase shows a single-storey a and g, a simple i/j with round dots, and a q with a straight descender. Numerals follow the same restrained, geometric logic, with clear, simple shapes and minimal modulation.
Well suited for interface text, product/brand systems, and informational graphics where a clean, dependable sans is needed. Its open shapes and restrained detailing also work for headlines and short editorial passages, and it should reproduce clearly in print and on screens at a range of sizes.
The overall tone is modern and unobtrusive, aiming for clarity over personality. Its rounded geometry and open counters give it a mild friendliness, while the restrained detailing keeps it professional and neutral for general-purpose use.
The font appears designed as a versatile, contemporary sans that emphasizes legibility and a tidy geometric finish. Its simplified lowercase forms and consistent stroke treatment suggest an intent to stay neutral and adaptable across many everyday design contexts.
The spacing and proportions feel balanced, with consistent stroke behavior across uppercase, lowercase, and figures. The design avoids quirky asymmetries or decorative cuts, leaning instead on regularity and smooth curvature for a calm, contemporary rhythm.