Sans Normal Liraz 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Scuba' by FontFont, 'Acto' and 'Noli' by Monotype, 'PF Beau Sans Pro' by Parachute, and 'Accura' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, momentum, clarity, modernization, oblique, rounded, geometric, compact, smooth.
A heavy, oblique sans with rounded geometry and smooth, low-contrast strokes. Letterforms lean consistently forward, with broad curves and softened joins that keep the texture even in dense settings. Counters are generous for the weight, and apertures stay fairly open, helping maintain clarity. The lowercase shows compact, sturdy construction, while figures follow the same stout, slanted rhythm for a cohesive set.
Best suited to short, high-visibility text such as headlines, posters, campaign graphics, and brand marks where a strong, slanted voice is desired. It can also work for packaging and apparel-style graphics, especially where a modern, athletic tone fits. For longer reading, it will perform best at larger sizes where counters and internal shapes have room to breathe.
The overall tone is energetic and action-oriented, with a sporty forward motion from the slant and a confident, high-impact presence from the thick strokes. Rounded shapes add approachability, keeping it from feeling harsh or overly technical.
Designed to deliver a bold, forward-leaning sans voice that reads quickly and feels contemporary. The rounded, geometric construction suggests an emphasis on friendly impact and clear silhouettes rather than delicate detail.
The italic angle is pronounced enough to create momentum in headlines, and the weight produces a dark, uniform color across lines. Spacing appears tuned for display impact, with a compact feel that emphasizes punchy word shapes.