Sans Normal Kekew 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Surt' by Blaze Type, 'MVB Embarcadero' by MVB, 'Alfabet' by Machalski, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, industrial, confident, retro, energetic, impact, emphasis, legibility, modernity, momentum, oblique, rounded, compact, blocky, sturdy.
A heavy, oblique sans with broad proportions and sturdy, rounded geometry. Strokes are uniform with minimal contrast, producing a dense, high-ink silhouette and a steady rhythm across words. Curves (O, C, G, 8) are smooth and full, while joins and terminals stay blunt and practical rather than decorative. The lowercase keeps an upright, readable structure under the slant, with compact apertures and rounded bowls, and the numerals echo the same solid, utilitarian build.
Best suited to display contexts where impact matters: headlines, posters, sports or streetwear-style branding, packaging callouts, and bold signage. It also works well for short UI labels or navigation elements when you want a strong directional emphasis, especially in all-caps.
The overall tone is assertive and energetic, with a forward-leaning stance that feels active and modern. Its thick shapes and rounded construction add a friendly, durable character, giving it a sporty, workmanlike confidence with a subtle retro edge.
This design appears intended as an italicized, high-impact sans for attention-grabbing typography, balancing robust weight with rounded, approachable shapes. The consistent, low-contrast construction suggests a focus on clarity and presence rather than delicate detail.
In the sample text, the strong slant and heavy weight create pronounced word shapes and a tight, punchy texture. The forms remain clear at headline sizes, but the dense counters and tight spacing can make long passages feel compact and intense.