Sans Normal Hidam 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, branding, packaging, education, friendly, approachable, playful, casual, clean, friendly modernity, everyday readability, softened geometry, general-purpose, rounded, soft terminals, monoline, open apertures, airy spacing.
A rounded, monoline sans with softly curved joins and gently rounded terminals. Proportions are simple and even, with generous counters and open apertures that keep letterforms clear in continuous text. Curves are smooth and slightly squarish in places, giving a steady rhythm, while diagonals and bowls maintain a consistent stroke feel. Overall spacing reads relaxed and readable, with figures and capitals matching the same rounded, uncomplicated construction.
Works well for UI copy and product text where a friendly, non-intimidating voice is needed, and remains comfortable for short-to-medium reading in apps, websites, and printed materials. Its rounded, casual character also suits branding, packaging, and educational or family-oriented contexts where clarity and warmth are priorities.
The tone is warm and approachable, with a lightly playful personality that feels informal rather than technical. Its soft edges and uncomplicated geometry suggest friendliness and ease, making it feel inviting and unpretentious on the page.
The design appears intended to provide a clean, readable sans with softened geometry—balancing straightforward construction with a welcoming, contemporary feel. It aims for broad utility while adding a gentle personality through rounded terminals and open forms.
The sample text shows stable word shapes and clear differentiation between similar forms, aided by the open interior spaces and rounded detailing. Numerals follow the same soft, simple logic, supporting a cohesive typographic color across mixed content.