Slab Contrasted Ugno 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Oman' by Par Défaut (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, confident, sturdy, traditional, collegiate, impact, readability, authority, heritage, bracketed, blocky, robust, authoritative, high-ink.
A heavy slab-serif with broad proportions and pronounced, mostly bracketed serifs that create a strong horizontal base and cap. Strokes are thick with a clear (but not delicate) contrast between verticals and horizontal/slab elements, producing dark, even color in text. Counters are compact and the joins feel firm and slightly softened at curves, giving letters a carved, printed look. The lowercase shows sturdy, rounded forms with a substantial x-height and short, solid terminals; figures are similarly weighty and highly legible.
Best suited to headlines, subheads, and other display settings where a solid, confident voice is needed. It also works well for editorial accents, branding, and packaging that benefits from a traditional, trustworthy feel and strong typographic presence.
The overall tone is assertive and dependable, leaning classic and institutional rather than experimental. Its dense blackness and slab structure convey authority and tradition, with a hint of vintage newsprint or collegiate signage presence.
The design appears intended to deliver a bold, readable slab-serif voice that balances classic print cues with high-impact weight. It emphasizes stability, strong serifs, and compact counters to keep text firm and authoritative across prominent uses.
In running text the face maintains a consistent rhythm and strong word shapes, with especially stable baselines due to the generous slabs. The design favors impact and clarity over delicacy, making it feel comfortable at display sizes while still holding together in short paragraphs.