Serif Normal Iddas 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Arkais' by Logitype (names referenced only for comparison).
Keywords: body text, editorial, books, magazines, reports, bookish, formal, literary, classic, scholarly, readability, traditional text, editorial tone, typographic stability, bracketed, open counters, crisp, calligraphic, oldstyle.
A conventional serif with bracketed, wedge-like terminals and moderate stroke modulation. The letterforms show open counters and a steady, readable rhythm, with slightly flared strokes that give a subtly calligraphic finish. Capitals feel proportionally broad and stately, while lowercase forms are rounded and sturdy, with clear joins and short, gently curved serifs that keep the texture even in paragraph settings. Numerals follow the same serifed logic, mixing straight stems with softly tapered curves for a cohesive, text-oriented color.
Well-suited to body copy in books and editorial layouts where an even typographic color and familiar serif structure support comfortable reading. It also fits reports, essays, and other formal documents that benefit from a classic, authoritative texture.
The overall tone is traditional and bookish, suggesting authority and refinement without becoming overly ornate. Its restrained contrast and classic proportions convey a calm, editorial voice suited to long-form reading.
Likely intended as a dependable, traditional text serif that prioritizes readability and typographic neutrality while preserving a hint of calligraphic warmth through tapered strokes and bracketed serifs.
The design balances crisp edges with soft bracketing, producing a slightly warm, humanist feel rather than a strictly mechanical one. In the sample text, the spacing and counters maintain clarity at larger sizes while still reading as a unified text face.