Sans Normal Adlis 11 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Modo Sans' by Davide Romito, 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: branding, posters, headlines, sportswear, ui labels, dynamic, sporty, modern, confident, technical, impact, speed, modernization, clarity, brand voice, oblique, geometric, clean, forward-leaning, crisp.
A heavy, oblique sans with smooth, geometric construction and rounded bowls. Strokes are consistently thick with minimal modulation, producing a clean, solid texture in both display and text settings. The slant is pronounced and paired with relatively open counters and straightforward terminals, keeping forms legible despite the strong forward motion. Numerals and capitals share the same robust, streamlined drawing, giving the set a unified, contemporary rhythm.
Well-suited to branding and headline typography where a strong, fast, contemporary voice is needed. It works effectively for sports and automotive-style messaging, promotional posters, packaging callouts, and UI or product labels that benefit from compact, high-contrast-in-mass (dark) letterforms. In longer passages it will read best at comfortable sizes and with generous spacing due to its weight and pronounced slant.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and momentum. Its clean geometry reads contemporary and functional, while the dark color and compact detailing give it a confident, high-impact presence.
The design appears intended to deliver a modern, high-energy italic sans that maintains clarity while maximizing impact. Its consistent stroke weight and rounded geometry aim for a versatile, contemporary look that feels engineered rather than expressive or ornamental.
Curves are smooth and even, and junctions stay crisp rather than calligraphic, reinforcing a constructed, engineered feel. The italic angle does much of the expressive work, allowing the letterforms to remain relatively simple and uncluttered.