Sans Normal Jiriv 1 is a bold, very wide, high contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, impactful, confident, contemporary, utilitarian, maximum impact, brand presence, clear display, modern utility, blocky, chunky, brash, compact apertures, rounded corners.
A heavy, wide sans with compact internal counters and a sturdy, block-like build. Strokes are thick and largely uniform, with clean, squared terminals softened by subtle rounding at key joins. Curves are broad and geometric (notably in C, O, and S), while diagonals in K, V, W, X, and Y are straight and forceful. Lowercase forms are robust and simple, with single-storey a and g, a short-shouldered r, and generous dot shapes on i and j; overall spacing reads open enough for display, but the dense stroke weight keeps counters tight.
Best suited for headlines, short statements, and branding where impact and quick recognition matter. Its wide stance and dense weight also make it effective for signage and packaging, especially at medium-to-large sizes where the compact apertures remain clear.
The tone is loud and straightforward—designed to project strength and immediacy rather than delicacy. It feels sporty and promotional, with a no-nonsense, attention-grabbing presence that reads as modern and practical.
The design appears intended to deliver maximum visual punch with a clean, geometric sans structure—prioritizing bold presence, sturdy letterforms, and straightforward readability in display contexts.
Numerals are similarly weighty and highly legible, with wide silhouettes and clear differentiations (e.g., an open-top 4 and a strong, rounded 0). The overall rhythm favors stable horizontals and broad, geometric curves, giving lines of text a consistent, emphatic texture.