Sans Normal Jimov 2 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, bold-headed, straightforward, impact, clarity, headline, presence, readability, expansive, open counters, smooth curves, blocky, sturdy.
A heavy, expansive sans with broad proportions and open, rounded counters. Curves are smooth and full, with crisp transitions into straighter stems, creating a clean, contemporary silhouette with a classic, mid-century undercurrent. The overall rhythm is steady and readable, with large forms and generous internal space that help maintain clarity at display sizes.
Best suited to headlines, posters, packaging, and branding where a wide, high-impact wordmark feel is desired. It should work well for signage and short UI/marketing callouts where immediate recognition matters more than tight text economy. For long passages, it will likely be most effective in larger sizes or with ample layout space due to its broad set width.
This typeface projects a confident, forthright tone with a slightly retro, poster-like energy. Its weight and breadth make it feel assertive and stable, while the smooth, rounded curves keep the voice friendly rather than aggressive. Overall it reads as practical and attention-grabbing, suited to bold statements.
The design appears intended to deliver maximum presence with simple, legible shapes and wide letterforms that hold up in large-scale use. Its rounded geometry and sturdy construction suggest an aim for approachable impact—strong enough for attention, but smooth enough for everyday brand voice.
The figures and capitals share the same broad, solid presence as the lowercase, giving mixed-case settings a unified, punchy texture. Round letters (like O/C/G) feel especially prominent, and the overall spacing reads open, contributing to strong legibility in display settings.