Sans Normal Ormaj 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'FF Sero' by FontFont, 'American Auto' by Miller Type Foundry, 'Belle Sans' by Park Street Studio, 'Dalle' by Stawix, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, high impact, clear display, brand voice, modern utility, geometric, blocky, rounded, compact, sturdy.
A heavy, geometric sans with broad, rounded curves and thick, even strokes. Counters are open but relatively tight for the weight, giving the letters a dense, compact color on the page. Terminals are clean and mostly straight, with soft corner rounding that keeps forms from feeling sharp. The lowercase shows single-storey "a" and "g" and a sturdy, upright rhythm, while the numerals are wide and strongly shaped for high visibility.
Best suited for headlines, posters, and branding where strong typographic presence is needed. It also works well for packaging and signage thanks to its robust shapes and clear numerals, and can serve as an accent face for UI or editorial callouts when set with comfortable spacing.
The overall tone is bold and approachable—assertive enough for attention-grabbing messaging, yet friendly due to its rounded geometry and uncomplicated forms. It reads as contemporary and practical rather than decorative, with a no-nonsense clarity suited to modern branding.
The design appears intended to deliver maximum impact with a clean, geometric voice—prioritizing bold visibility, contemporary simplicity, and consistent letterforms for display-driven typography.
At larger sizes the weight delivers strong impact and uniform texture; in longer passages the dense counters and heavy strokes can make text feel compact, so generous spacing and leading can help maintain readability. The shapes feel engineered and consistent, with a stable baseline presence and clear differentiation across letters and digits.