Script Hoso 2 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, retro, casual, warm, playful, hand-lettered feel, approachability, display emphasis, vintage charm, connected, brushy, rounded, looping, bouncy.
A flowing connected script with thick, rounded strokes and a consistent forward slant. Letterforms are built from brush-like curves with soft terminals, generous loops, and occasional teardrop joins, producing a smooth, continuous rhythm across words. Proportions lean toward compact lowercase with taller ascenders and descenders, and the numerals share the same handwritten, slightly irregular pacing for an organic, drawn-on feel.
Well-suited for branding and display settings where a friendly, handwritten presence is desired—such as packaging, café menus, posters, and social media graphics. It also works for short headlines, quotes, and labels where the connected script texture can be featured without demanding prolonged small-size reading.
The overall tone is personable and upbeat, combining a casual handwritten charm with a slightly nostalgic, mid-century sign-painting feel. Its buoyant curves and soft weight give it an approachable, friendly voice that reads as welcoming rather than formal.
Designed to deliver an easygoing, hand-lettered script that feels confident and crafted, with smooth connections and a bold brush presence. The intention appears to balance legibility with expressive loops and a lively baseline rhythm for distinctive, personable display typography.
Connections are frequent and fluid, helping text set as a cohesive line, while individual glyph widths and joins vary subtly to preserve a natural handwriting character. The heavy stroke and rounded counters keep the texture dense but smooth, with clear word-shape emphasis rather than strict, mechanical regularity.