Script Erpu 3 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, retro, friendly, confident, playful, smooth, hand-lettered feel, display impact, smooth connectivity, brand personality, retro flavor, rounded, brushy, looping, bouncy, high-joining.
A heavy, brush-like script with a consistent, rounded stroke and a forward slant. Letterforms are compact and slightly bouncy, with broad curves, teardrop-like terminals, and frequent entry/exit strokes that encourage connection in text. Counters are relatively tight and the silhouettes read as soft and swollen rather than sharply pointed, giving the design a smooth, inky presence. Capitals are more decorative and looping, while lowercase forms maintain a steady rhythm and clear joining behavior across words.
Best suited for short, prominent copy such as headlines, branding marks, product packaging, posters, and storefront-style signage. It also works well for emphasis in invitations or social graphics where a bold, handwritten script can carry the voice without relying on long passages of text.
The overall tone is warm and upbeat, leaning toward mid-century sign and packaging energy. Its bold, rounded forms feel personable and assertive at the same time, with a casual polish that suggests hand-drawn confidence rather than delicate calligraphy.
The design appears intended to mimic a bold hand-lettered brush script that connects smoothly and reads quickly. It prioritizes expressive, rounded forms and strong word shapes for display use, aiming for a friendly, retro-leaning personality with confident presence.
In the sample text, the weight and tight internal spaces make it most comfortable at medium-to-large sizes, where the joins and loops stay distinct. Numerals follow the same brush-script logic, with rounded shapes and a lively slant that matches the letters.