Sans Normal Kobus 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, 'TT Norms Pro' by TypeType, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, modern, energetic, impact, motion, emphasis, clarity, display, slanted, rounded, clean, compact, heavy.
A slanted sans with sturdy, rounded geometry and smooth, continuous curves. Strokes stay broadly uniform, with softened joins and terminals that keep the texture friendly rather than sharp. Counters are open and fairly circular, while forms like the upper- and lowercase show a compact, forward-leaning stance that emphasizes momentum. Numerals follow the same robust construction, with clear shapes and consistent weight that reads strongly at larger sizes.
Best suited to short, high-impact text such as headlines, posters, brand marks, and promotional graphics where a strong, energetic voice is helpful. It can also work for signage or packaging callouts when set with generous spacing, while extended paragraphs may feel dense due to the heavy texture and persistent slant.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests motion and speed. Its rounded construction keeps it approachable, balancing punchy emphasis with a contemporary, uncomplicated feel.
The design appears intended to deliver a contemporary sans voice with added urgency and motion through a consistent slant and rounded, sturdy letterforms. It prioritizes bold presence and quick recognition in display settings while maintaining a clean, modern construction.
The italic angle is pronounced enough to create a strong rightward rhythm in text, and the heavier weight produces a dark, even color on the line. The design favors simple, legible silhouettes over decorative detailing, making the style feel direct and purpose-built.