Sans Normal Abnuw 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'MB Empire' by Ben Burford Fonts (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, approachable, dynamic, clean, casual, readability, modernization, friendliness, motion, monoline, rounded, humanist, oblique, open apertures.
A slanted, monoline sans with rounded curves and gently tapered joins that keep the texture smooth and even. The letterforms lean consistently, with open counters and generous apertures that help the shapes stay clear in text. Proportions feel balanced rather than condensed, and the lowercase shows a steady rhythm with a straightforward, single‑storey “a” and an open “g.” Numerals are simple and readable, matching the same soft, rounded geometry and oblique stress.
Works well for interface and product text where clarity and a warm, unobtrusive personality are needed. The slant and rounded construction also suit branding, packaging, and signage that want a modern, energetic feel without becoming loud.
The overall tone is contemporary and friendly, with a subtle sense of motion from the consistent slant. It reads as confident and practical rather than formal, bringing an easy, everyday voice to headlines and longer passages alike.
The design appears intended as a versatile oblique sans that balances neutrality with friendliness. Its rounded geometry and open forms aim to keep text readable while adding a gentle forward motion for contemporary presentation.
Curves are smooth and circular, while terminals are clean and slightly softened, avoiding sharp or calligraphic endings. The spacing appears comfortable in running text, supporting a stable gray value without looking rigid.