Sans Normal Kidew 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Frink Rio' by Brenners Template, 'Halenoir' by Ckhans Fonts, 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Gunterz' by Locomotype, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, modern, confident, industrial, impact, momentum, clarity, modernity, display, oblique, rounded, compact, soft corners, clean.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are consistently thick with minimal modulation, and terminals are cleanly cut with slightly softened corners, giving the shapes a sturdy, machined feel rather than a sharp, razor-edged one. Counters stay fairly open for the weight, and curves in forms like C, G, O, and e read as built from clear circular/elliptical construction. The figures are similarly robust and rounded, matching the letters’ strong, forward-leaning rhythm.
Best suited to display settings where strong emphasis and quick recognition matter, such as headlines, posters, brand marks, packaging callouts, and short-form signage. It can also work for UI accents and promotional graphics where an energetic, forward-leaning voice is desired, but the heavy weight suggests using it sparingly for longer passages.
The overall tone is energetic and assertive, with a forward motion that feels sporty and contemporary. Its bold presence reads confident and utilitarian, suitable for messages that need to sound active, direct, and high-impact.
The design appears intended to deliver a modern, high-impact sans voice with a sense of speed and momentum, while maintaining legibility through open counters and simple, rounded construction. It prioritizes presence and clarity over delicate detail, aiming for versatile, attention-grabbing display typography.
The oblique slant is pronounced and consistent across uppercase, lowercase, and numerals, creating a cohesive rightward momentum. The design balances solidity with friendliness through rounded joins and generous curves, avoiding a harsh or overly technical vibe despite the weight.