Sans Normal Utbut 3 is a regular weight, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, wayfinding, sporty, dynamic, modern, efficient, crisp, space saving, emphasis, speed, modern utility, compact setting, condensed, slanted, clean, airy, angular.
A tightly condensed, forward-slanted sans with compact proportions and a brisk, vertical rhythm. Strokes are uniform and clean, with smooth curves in round letters and slightly squared terminals that keep shapes crisp at small sizes. Counters are narrow but open, and diagonals (A, V, W, X, Y) are steep and energetic, reinforcing the fast, streamlined feel. The lowercase is straightforward and utilitarian, with a single-storey a and g, a narrow, pointed w, and simple numerals that match the condensed set width.
This face performs best where a lot of text needs to fit into limited horizontal space—headlines, subheads, captions, and compact UI or labeling. Its energetic slant and condensed build also suit sports-oriented branding, promotional graphics, packaging callouts, and directional or navigational typography where quick scanning matters.
The overall tone is fast and purposeful, suggesting motion and efficiency. Its slant and compressed stance read as sporty and contemporary, with a pragmatic, no-nonsense voice suited to information that needs to feel active rather than formal.
The design appears intended to deliver a streamlined, space-saving italic sans that stays clean and legible while projecting speed and modernity. Its consistent stroke weight and compact letterforms prioritize efficient text setting and a strong, forward-moving typographic voice.
Spacing appears compact, which amplifies the condensed look and creates strong texture in lines of text. The digit set follows the same narrow, forward-leaning construction, maintaining consistency between display and informational use.