Sans Normal Elmaw 2 is a light, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, subheads, posters, branding, magazine type, elegant, airy, modern, editorial, understated, space saving, stylish emphasis, modern clarity, editorial voice, condensed, slanted, clean, tall, crisp.
A condensed italic sans with tall proportions and a steady rightward slant. Strokes are smooth and even with rounded turns and minimal modulation, creating a clean, continuous rhythm. Counters are compact and apertures are relatively tight, while terminals tend to be gently tapered or softly finished rather than blunt. The overall spacing reads controlled and slightly tight, emphasizing a streamlined vertical texture in both uppercase and lowercase.
This font is well suited to headlines, subheads, and short-to-medium editorial lines where a narrow italic voice can add emphasis without heavy weight. It can work effectively in posters, fashion or lifestyle branding, packaging callouts, and pull quotes, especially when space is limited and a tall, streamlined texture is desirable.
The tone is sleek and refined, with a brisk, contemporary pace that feels polished rather than expressive. Its narrow, forward-leaning silhouette suggests motion and sophistication, making it feel more editorial and stylish than casual. The result is a quiet elegance suited to modern branding and display settings.
The design appears intended to deliver a modern italic sans option optimized for compact, space-saving typography while maintaining smooth readability and a refined, contemporary feel. It prioritizes a consistent slanted rhythm and clean, rounded construction to produce an elegant display voice.
Uppercase forms stay simple and geometric in feel, while the lowercase introduces more distinctive italic constructions (notably the single-storey a and g) that reinforce the type’s forward momentum. Numerals follow the same condensed, slanted logic, giving mixed text a consistent, unified color.