Serif Flared Wemid 12 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, print publishing, longform, literary, classic, refined, formal, readability, tradition, elegance, editorial tone, text texture, oldstyle, calligraphic, bracketed, flared, humanist.
This typeface is a serif design with subtly flared terminals and smoothly bracketed serifs that feel carved rather than mechanically attached. Strokes show moderate modulation, with gently tapered joins and softly swelling verticals that give letters a warm, human rhythm. Proportions lean traditional: capitals are stately and open, with rounded forms (C, O, Q) that read cleanly and an A with a sharp apex and firm footing. The lowercase is bookish and even, with a two-storey a, a compact two-storey g, and a gently sloped e; ascenders are tall and calm, and bowls stay rounded without becoming overly bulbous. Numerals share the same oldstyle sensibility, with elegant curves and consistent serif treatment that integrates naturally with text.
It suits book typography and long-form reading where a traditional serif texture and comfortable rhythm are priorities. It also performs well in editorial layouts—magazines, essays, and cultural journalism—where refined detail in headlines and pull quotes can be leveraged without losing paragraph readability.
The overall tone is classical and literary, suggesting authority without stiffness. Its flared finishes and measured contrast add a quiet elegance that feels at home in cultured, editorial contexts rather than overtly modern branding.
The design appears intended to provide a contemporary, polished take on an oldstyle reading face—pairing calligraphic warmth and flared finishing with clean, dependable text color for publishing-focused work.
Spacing appears balanced for continuous reading, with clear interior counters and a steady baseline presence. The serif/terminal behavior is consistent across capitals, lowercase, and figures, producing a cohesive texture in paragraphs.