Sans Normal Kedot 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rawson' by Latinotype, 'Priva' and 'Priva Pro' by Monotype, 'Quebec Serial' by SoftMaker, and 'Aircrew' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, dynamic, confident, sporty, modern, friendly, emphasis, impact, motion, clarity, modernity, oblique, rounded, clean, sturdy, high-impact.
A heavy, oblique sans with smooth, rounded curves and sturdy, low-contrast strokes. Terminals are mostly clean and blunt, with generous counters in rounded letters that keep the forms open at display sizes. The italic slant is consistent and produces a forward-leaning rhythm, while proportions stay relatively compact with a solid baseline presence. Numerals and capitals read as straightforward and contemporary, with simple construction and minimal ornamentation.
Best suited to short-to-medium display text where impact and momentum are desired—headlines, campaign graphics, sports and lifestyle branding, packaging callouts, and attention-grabbing signage. In longer passages it will be most effective for emphasis, pull quotes, or subheads rather than dense body copy.
The overall tone is energetic and assertive, with a contemporary, action-oriented feel. The combination of strong weight and steady slant suggests motion and emphasis without becoming aggressive, keeping the voice approachable and functional.
The design appears intended to deliver a modern, high-impact italic voice that remains clean and legible. Its rounded geometry and consistent slant aim to balance assertiveness with clarity for contemporary advertising and branding contexts.
Round forms (like C, O, and 0) are visibly elliptical under the slant, reinforcing the italic momentum. Diacritics are not shown; the sample emphasizes strong headline presence and clear word shapes over delicate detailing.