Sans Superellipse Ubluh 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Broadside' by Device, 'Rhode' by Font Bureau, 'FF Good' by FontFont, 'Neusa Neu' by Inhouse Type, 'Gothic 13' by Linotype, 'CG Gothic' by Monotype, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, stickers, playful, friendly, chunky, retro, impact, approachability, retro flavor, compact strength, rounded, compact, blunt, poster-like, soft-cornered.
A compact, heavy sans with rounded-rectangle construction and broadly squared curves. Strokes stay consistently thick with minimal modulation, and joins are blunt and sturdy. Counters are relatively tight and often rectangular or squarish, giving letters a stamped, blocky rhythm. Terminals tend to be flat with softened corners, and several forms show slightly uneven, hand-pressed edges that add texture without becoming distressed. Numerals and caps read especially solid and space-filling, with short apertures and simplified interior shapes.
Best suited to display settings where strong silhouettes are an advantage: headlines, posters, packaging callouts, and branding marks. It can also work for short UI labels or signage when a friendly, chunky tone is desired, but the tight counters and dense texture make it less ideal for long-form reading at small sizes.
The overall tone is bold and approachable, combining a sturdy poster presence with a warm, playful softness from the rounded corners. Its subtly imperfect edges suggest an analog, hand-inked or rubber-stamp feel, which lends a casual, retro character. The dense silhouettes and compact spacing create an energetic, attention-grabbing voice rather than a refined or technical one.
The letterforms appear designed to maximize impact in a compact footprint while maintaining a friendly tone through softened corners and simplified shapes. The subtle irregularities suggest an intentional analog flavor, aiming for a bold, approachable display face with a retro, hand-made sensibility.
The design favors simplified geometry and short openings, which increases visual mass and helps it hold together at display sizes. The rounded-square logic is consistent across bowls and counters, and the compact proportions give words a tight, emphatic texture in lines of text.