Serif Flared Umna 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Benton Sans Std' by Font Bureau, and 'Carnova' by Typotheticals (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, classic, bookish, formal, literary, heritage tone, text clarity, editorial voice, refined display, flared ends, bracketed serifs, high contrast, crisp terminals, sculpted curves.
A crisp serif with subtly flared stroke endings and small bracketed serifs that give the outlines a carved, slightly calligraphic feel. Stems are sturdy and fairly consistent, while curves and joins show more contrast, creating a lively rhythm without looking overly delicate. Capitals are broad and stately with confident, open counters, and the lowercase maintains clear shapes and solid spacing in text. Numerals are sturdy and traditional, with pronounced serifed feet and a slightly old-style, book-oriented presence.
Well suited to editorial typography, book interiors, and magazine layouts where a traditional serif voice is desired with a bit of sculptural personality. The strong capitals and distinctive terminals also work for headlines, titles, and brand marks that need a refined, heritage-leaning tone.
The overall tone reads classic and cultivated, like a contemporary take on traditional book and newspaper serifs. It feels serious and authoritative, yet the flared finishing and sculpted curves add warmth and a subtle historical character rather than a purely mechanical look.
The design appears intended to bridge classic serif tradition with a more expressive, flared finishing, enhancing character in display use while remaining readable in running text. Its controlled contrast and consistent serif logic suggest a focus on dependable, professional typography for content-forward design.
In the text sample, the design holds up well at display-to-text sizes, with strong word shapes and clear differentiation between similar forms (notably in C/G, O/Q, and the lowercase a/e). The flare at terminals and the bracketed serif treatment are consistent across letters and numerals, giving headlines a distinctive silhouette without becoming ornate.