Sans Normal Ammed 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra; 'Asen Pro' by Asenbayu; 'Kinetika' by Monotype; 'Interval Next' by Mostardesign; 'A Grotesk' by Roman Cernohous Typotime; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, packaging, modern, clean, neutral, friendly, utilitarian, legibility, versatility, clarity, modern utility, rounded, open, geometric, crisp, straightforward.
A clean sans with broad proportions and even, low-contrast strokes. Forms lean geometric with smoothly rounded bowls and open apertures, balanced by crisp terminals and straightforward joins. Curves are steady and controlled (not calligraphic), and counters stay generous, helping letters remain clear at both display and text sizes. The lowercase shows simple, workmanlike construction with a single-storey a and g, while capitals stay solid and symmetrical with a consistent rhythm across the set.
This font suits interface and product text where legibility and a calm voice are important, as well as signage and wayfinding thanks to its open counters and stable construction. It also works for editorial layouts and contemporary branding that call for a clean, non-distracting sans.
The overall tone is modern and neutral, with a slightly friendly feel coming from the round bowls and open shapes. It reads as practical and dependable rather than expressive, aiming for clarity and familiarity.
The design appears intended as a general-purpose sans focused on clarity and consistency, using geometric structure and broad proportions to maintain legibility and a composed, contemporary presence across a range of sizes.
Spacing appears comfortable and even in the sample text, supporting smooth word shapes without looking tight. Numerals are clear and straightforward, matching the same geometric, low-contrast logic as the letters.