Sans Normal Ammir 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'BB Torsos Pro' by Bold Studio, 'Alliance' by Degarism Studio, 'Neufile Grotesk' by Halbfett, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, utilitarian, clarity, impact, neutrality, legibility, geometric, open apertures, even color, sturdy, round counters.
A sturdy sans with largely geometric construction, broad proportions, and smooth, rounded curves. Strokes are monolinear with minimal contrast, producing an even typographic color and strong presence in both uppercase and lowercase. Counters are generous and the apertures in letters like C, S, and e stay open, supporting clarity at display and text sizes. The lowercase features straightforward, single-storey forms (notably a and g) and a compact, practical rhythm, while numerals are wide and stable with clear, uncomplicated silhouettes.
Well-suited for headlines and short blocks of copy where a strong, clear sans is needed, including posters, branding, packaging, and wayfinding-style signage. It also works for UI labels and marketing layouts that benefit from wide, high-impact letterforms and steady texture.
The overall tone is modern and confident, with a friendly practicality that feels contemporary and straightforward rather than decorative. Its weight and width give it an assertive voice suitable for punchy messaging while still reading as approachable and clear.
The design appears intended to deliver a contemporary, no-nonsense sans with broad, readable shapes and consistent stroke weight, balancing impact with straightforward legibility for general-purpose display and communication.
Diagonal-heavy letters (K, V, W, X, Y) show crisp joins and consistent stroke endings, reinforcing a clean, engineered feel. The shapes avoid quirky terminals or calligraphic cues, keeping the style neutral and system-like with a focus on legibility.