Sans Superellipse Hulab 11 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Tusker Grotesk' by Lewis McGuffie Type, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Beni' by Nois, and 'RBNo2.1' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, impactful, poster-like, confident, space-saving impact, bold branding, display emphasis, signage clarity, condensed, blocky, rounded corners, softened, high x-height.
A compact, heavy sans with tightly packed proportions and a strong vertical stance. Strokes are consistently thick and largely monolinear, producing dense, dark word shapes. Curves and corners are heavily softened into rounded-rectangle forms, so bowls and counters feel squared-off rather than circular; apertures stay fairly closed, emphasizing mass over openness. Terminals are blunt and flat, with sturdy joins and a generally mechanical, cut-from-solid look that remains clean at large sizes.
Best suited to big, high-impact applications such as headlines, posters, sports branding, packaging callouts, and bold signage. It performs well when you want a compact footprint with maximum weight, especially in short bursts of text or large-scale typographic statements.
The overall tone is forceful and utilitarian, with a bold, no-nonsense presence that reads as sporty and industrial. Its compressed rhythm and chunky geometry give it a punchy, headline-driven energy suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact in a condensed space while maintaining a cohesive, rounded-rectangle geometry. It prioritizes solid silhouettes and a strong blocky rhythm for branding and display settings where immediacy matters more than fine-detail readability.
In the sample text the dense texture and tight interior spaces create strong emphasis but can reduce clarity in long passages, especially where counters are small. The numeral set matches the same squared, weighty construction, keeping signage-style consistency across letters and figures.