Sans Superellipse Hukuh 8 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, industrial, poster, athletic, authoritative, condensed, impact, space saving, modernity, clarity, blocky, geometric, compact, monolithic, punchy.
A compact, heavy sans with tightly drawn, vertically emphasized proportions and rounded-rectangle (superellipse) curves throughout. Strokes are uniformly thick with minimal modulation, producing dense counters and strong black shapes. Terminals are blunt and squared-off, while bowls and rounded letters keep a softened, pill-like geometry that prevents the design from feeling sharp. Spacing is economical and the overall rhythm is steady and vertical, with sturdy joins and simplified details that favor impact over delicacy.
Best suited to headlines and short display text where maximum impact is needed in limited horizontal space. It works well for brand marks, packaging callouts, event posters, sports and team graphics, and bold wayfinding-style messaging. For longer passages, its dense weight and tight counters are likely to be most effective at larger sizes with generous leading.
The overall tone is forceful and utilitarian, with a contemporary, engineered feel. Its compressed heft reads as assertive and attention-grabbing, leaning toward sporty and industrial messaging rather than refined or expressive typography.
The font appears designed to deliver strong visibility and compressed efficiency, combining a hard-working, blocky silhouette with softened superellipse curves for a modern, approachable edge. The goal seems to be a condensed display sans that stays legible and consistent while projecting authority and punch.
The design’s rounded rectangles show most clearly in letters like O, C, D, and U, where the corners feel intentionally eased instead of perfectly circular. Numerals and capitals maintain the same compact, weighty construction, creating a cohesive, headline-first impression.