Sans Faceted Hejo 7 is a bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Kaneda Gothic' by Dharma Type, 'Tungsten' by Hoefler & Co., 'Koroleva Umka' by Umka Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, industrial, athletic, authoritative, retro, utilitarian, space-saving impact, machined edge, display readability, branding utility, faceted, condensed, blocky, angular, hard-edged.
A condensed, all-caps–friendly sans with hard planar facets replacing most curves. Strokes are heavy and uniform, with squared terminals and clipped corners that create an octagonal, machined feel in counters and joins. The proportions are tall and tightly set, producing a strong vertical rhythm; bowls and rounds (C, O, S, 0) read as straight-sided and beveled rather than smoothly circular. Lowercase echoes the same geometry with simplified forms and minimal modulation, keeping the texture dense and consistent across letters and numerals.
Best suited to headlines, poster typography, and branding where a compact, high-impact wordmark is needed. It works well for sports identities, industrial or tech-themed packaging, apparel graphics, and signage-style applications where the faceted geometry can be read at larger sizes.
The overall tone is tough and no-nonsense, suggesting industrial labeling and performance-driven branding. Its sharp bevels and compressed stance evoke vintage sports typography and utilitarian signage, giving text a confident, assertive presence.
The design appears intended to deliver maximum impact in minimal horizontal space, using faceted geometry to add a machined, contemporary edge while maintaining a simple sans foundation. The consistent, blocky construction suggests a focus on bold display readability and a distinctive, athletic-industrial voice.
Numerals follow the same faceted construction, with an especially angular 2/3/5 and a sturdy, squared 0. The caps show narrow apertures and tight internal spacing, which boosts impact but can make long passages feel dense; the design favors headline scale where the beveling reads clearly.