Sans Normal Ormov 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Muller' by Fontfabric, 'Comenia Sans' by Suitcase Type Foundry, and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, clarity, approachability, modernity, display, rounded, geometric, chunky, compact, high impact.
This typeface uses heavy, even strokes with broadly rounded curves and crisp, straight-sided joins, creating a sturdy geometric skeleton. Counters are relatively open for the weight, with round letters like O/C/G reading as smooth, near-circular forms, while diagonals (A, V, W, X, Y) are cut cleanly and feel stable rather than sharp. Terminals are mostly squared-off, and shapes are simplified with minimal detailing, giving the alphabet a consistent, poster-ready rhythm. The lowercase shows a single-storey a and g with compact bowls, and the numerals are large, dense, and strongly shaped for impact.
Ideal for headlines, titles, and display typography where a compact, powerful presence is needed—such as posters, brand wordmarks, packaging, and signage. It also works well for short UI labels or callouts when clarity and emphasis are the priority, especially at medium-to-large sizes.
The overall tone is assertive and upbeat, with a friendly roundness that keeps the weight from feeling severe. It reads as contemporary and approachable—more energetic and punchy than formal—well suited to attention-grabbing messaging that should still feel welcoming.
The design appears intended to deliver maximum impact with minimal fuss: a straightforward, geometric sans tuned for bold messaging. Its rounded forms and simplified construction suggest an emphasis on approachability and legibility in display contexts rather than delicate editorial texture.
In text, the heavy color creates strong presence and tight visual spacing, so it performs best when given generous leading and some breathing room at larger sizes. The design’s simplified geometry keeps letterforms clear in short bursts, while long paragraphs can feel visually dense due to the strong black mass.