Sans Contrasted Hise 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, punchy, retro, friendly, chunky, impact, retro charm, friendly display, brand presence, playful emphasis, rounded, soft corners, compact counters, ball terminals, high impact.
This typeface uses heavy, rounded sans forms with softly squared corners and dense interior counters. Curves are generously bulged and the straight strokes terminate with blunt, slightly softened ends, creating a sturdy, poster-like silhouette. Several letters show subtle stroke shaping—thicker at joins and bowls with modest thinning into narrower connections—adding an animated, sculpted feel rather than a purely geometric build. Lowercase forms are compact and bouncy, with single-storey a and g, a large circular i/j dot, and a short, thick crossbar on t; the numerals are similarly weighty and rounded with small apertures.
Best suited to display applications such as headlines, posters, storefront or event signage, and bold brand marks where its mass and rounded shapes can carry visual weight. It can also work well on packaging and labels that benefit from a friendly retro emphasis, especially at larger sizes with ample spacing.
The overall tone is bold and upbeat, leaning toward retro display lettering with a friendly, approachable warmth. Its chunky shapes and tight counters give it a confident, energetic voice that reads as casual and attention-grabbing rather than formal or technical.
The design appears intended to deliver maximum impact with a cheerful, approachable personality, combining rounded, heavy sans construction with subtle sculpting for character. It prioritizes bold presence and a distinctive rhythm over neutrality, aiming to feel nostalgic and fun while staying clean and sans-based.
In text settings the dark color builds quickly, producing a strong rhythm with pronounced roundness in bowls and a slightly quirky, hand-cut quality in diagonals and joins. The wide stance and thick strokes favor short lines and large sizes, where the compact apertures and tight internal spaces remain clear.