Sans Normal Turej 4 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, editorial, playful, retro, chunky, friendly, graphic, attention, branding, distinctiveness, display, impact, geometric, rounded, soft corners, bulky, quirky.
A heavy, geometric sans with broad proportions and substantial, blocky strokes. Curves are built from near-circular bowls and rounded corners, contrasted with crisp triangular cuts and wedge-like joins that create a distinctive, faceted rhythm. Counters are generally compact and often circular, giving letters a dense, poster-ready silhouette, while terminals stay clean and unadorned for a straightforward, modern outline. The overall texture is bold and even, with deliberate angular notches that add motion without becoming overly decorative.
Best suited to headlines, posters, and brand marks where bold shapes and distinctive geometry can carry the message. It works well for packaging, merch, and editorial display settings that benefit from a playful, retro-leaning tone and strong word shapes.
The letterforms read as upbeat and attention-grabbing, with a retro display flavor that feels approachable rather than formal. Its combination of soft roundness and sharp wedge accents gives it a lively, slightly mischievous personality suited to energetic branding and headline use.
Likely designed as a high-impact display sans that merges simple geometric construction with signature angular cuts, aiming for strong recognizability and a friendly, characterful voice in large-format typography.
The design relies on strong silhouettes and tight internal spaces, which helps it hold together at larger sizes while emphasizing a punchy, stamp-like presence. Rounded dots and circular counters contribute to a consistent, toy-like geometry across letters and numerals.