Slab Rounded Wufa 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC American Typewriter' by ITC (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, western, playful, vintage, friendly, sturdy, display impact, nostalgic tone, friendly ruggedness, poster utility, rounded, blunt, soft serifed, chunky, compact.
A heavy, soft-edged slab serif with thick stems and rounded, bulb-like terminals. Serifs are broad and blunt, with gentle bracketing that keeps corners from feeling sharp, and counters tend toward compact, rounded shapes. The overall construction is upright and sturdy, with a slightly bouncy rhythm created by uneven interior spaces and rounded joins. Numerals and capitals carry the same chunky, softened slab treatment, maintaining strong silhouette clarity at display sizes.
Best suited for display applications such as posters, bold headlines, product packaging, and storefront or wayfinding signage where its thick, rounded slabs can hold attention. It can also work for short brand marks and labels that want a friendly vintage or Western-inflected voice. For longer passages, it performs better in short bursts (pull quotes, callouts) than in dense body copy.
The font reads warm and approachable while still feeling robust and attention-grabbing. Its rounded slabs evoke a nostalgic, old-time display flavor—suggesting saloon posters, fairground signage, and mid-century advertising—without becoming overly ornate. The bold, cushioned shapes give it a friendly confidence suited to playful or rustic themes.
The design appears aimed at delivering a nostalgic, attention-first slab serif with softened edges—combining the solidity of classic poster slabs with a more playful, rounded friendliness. It prioritizes strong silhouettes and a distinctive, themed voice over neutrality.
Stroke endings and serif blocks feel intentionally overbuilt, producing a high-ink, poster-like texture in paragraphs. The lowercase shows a pronounced, characterful footprint (notably in forms like a, g, and y), which adds charm but also increases visual noise in longer text. Spacing and internal counters look optimized for impact rather than delicate readability.