Sans Normal Bomer 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FS Millbank' by Fontsmith and 'Diaria Sans Pro' by Mint Type (names referenced only for comparison).
Keywords: ui text, body copy, product design, wayfinding, data display, modern, neutral, friendly, clean, practical, versatility, legibility, neutrality, clarity, rounded, monoline, open apertures, large counters, crisp terminals.
A clean, monoline sans with rounded curves and evenly weighted strokes. Letterforms are built from straightforward geometry—circular bowls and smooth joins—paired with mostly horizontal/vertical terminals and minimal modulation. Counters are generous and apertures stay open, helping maintain clarity at a range of sizes. The lowercase shows a simple, functional construction with single-storey forms (notably the a and g), while figures are uncomplicated and legible, with a round 0 and balanced, open shapes overall.
This typeface suits interface and product text where consistent rhythm and clear forms matter, and it also performs well for everyday editorial or web body copy. Its open counters and uncomplicated numerals make it a solid choice for labels, dashboards, and other information-heavy layouts.
The overall tone is contemporary and matter-of-fact, with a mild friendliness coming from the rounded curves and open internal spaces. It feels unobtrusive and dependable rather than stylized, aiming to support content without calling attention to itself.
The design appears intended as a general-purpose, contemporary sans focused on clarity and neutrality. Its rounded geometry and restrained detailing suggest an aim for broad usability across digital and print contexts without a strong stylistic imprint.
Spacing and rhythm read steady and predictable, with consistent curve tension across bowls and shoulders. The uppercase has a sturdy, straightforward presence, while the lowercase maintains a simple, utilitarian texture that stays crisp in paragraph settings.