Sans Normal Armim 25 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, packaging, friendly, modern, approachable, clean, playful, versatility, approachability, clarity, contemporary tone, rounded, open apertures, humanist, soft terminals, even color.
A rounded sans with softly modulated curves and clean, even stroke weight. Shapes favor generous bowls and open apertures, with smooth joins and gently finished terminals that keep the texture calm and readable. Uppercase forms feel stable and geometric, while the lowercase introduces a slightly more human rhythm through rounded shoulders and simplified, single-storey shapes. Numerals follow the same rounded logic, with clear counters and straightforward construction that stays consistent alongside the letters.
Well suited to UI copy, product branding, and editorial headings where a clean but personable sans is needed. The open, rounded construction also makes it a good candidate for signage and packaging that benefits from clarity paired with a softer voice.
The overall tone is friendly and contemporary, leaning more approachable than technical. Its soft curves and open shapes give it an easy, conversational feel that works well for welcoming interfaces and consumer-facing messaging.
Likely designed as a general-purpose sans that balances geometric cleanliness with a warmer, more human presence. The rounded construction and consistent rhythm suggest an emphasis on broad usability—comfortable in paragraphs, but distinctive enough for display and identity work.
Round letters maintain spacious counters (notably in O/C/e), helping the face stay clear at text sizes. The lowercase has a casual simplicity, and the punctuation and dots read solid and distinct in the sample setting, reinforcing legibility in running text.