Sans Normal Armim 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gina' by Tipo Pèpel (names referenced only for comparison).
Keywords: ui text, product design, corporate comms, editorial, signage, neutral, modern, clean, friendly, functional, versatility, readability, neutral branding, everyday text, clarity, rounded, open, geometric, even, legible.
This typeface is a clean sans with gently geometric construction and smooth, rounded curves. Strokes are even and consistent, with minimal modulation and a calm, regular rhythm across letters and numerals. Counters are generally open and circular/elliptical (notably in C, O, and e), while joins and terminals stay straightforward and unembellished. The lowercase uses simple forms with a single-storey a and g, a compact, clean-shouldered n, and a clear, uncluttered r; overall spacing reads balanced and steady in text.
It suits interface copy, product and brand systems, and general-purpose editorial layouts where clarity and neutrality are priorities. The even texture and open forms also make it a solid choice for labels, wayfinding, and informational graphics that need straightforward readability.
The overall tone is neutral and contemporary, with a friendly softness coming from the rounded bowls and open apertures. It feels practical and unobtrusive rather than expressive, aiming to stay readable and versatile in everyday communication.
The design appears intended as a dependable, modern sans for broad use, emphasizing clear shapes, consistent spacing, and a restrained, contemporary voice that works across both short display lines and longer text.
Distinctive details include a Q with a diagonal tail and numerals that keep to the same rounded, geometric logic as the letters. The sample text shows consistent color and stable texture, supporting continuous reading without drawing attention to individual glyph quirks.