Sans Normal Apgom 15 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, product branding, signage, editorial, presentations, modern, clean, neutral, friendly, technical, versatility, clarity, modernity, simplicity, geometric, rounded, open counters, high legibility, minimal.
This typeface presents a clean, geometric sans construction with smooth, rounded bowls and consistently even stroke weight. Curves are circular to slightly elliptical, and joins are tidy with minimal modulation, creating a crisp, contemporary rhythm. Proportions feel compact in the lowercase, while capitals read broader and stable; spacing appears balanced and the overall texture stays even across words and lines. Numerals match the same restrained geometry, with clear, simple forms suited to mixed text and UI-style settings.
It works well for interface copy, dashboards, and general-purpose digital text where a steady, even typographic color is needed. The clean geometry also suits modern branding, wayfinding, and presentation materials, and it remains readable in short editorial passages and headings.
The overall tone is modern and matter-of-fact, with a friendly softness coming from the rounded curves. It feels practical and approachable rather than expressive, leaning toward a contemporary, product-oriented voice.
The design intention appears to be a versatile, contemporary sans that prioritizes clarity and consistency. By emphasizing smooth geometric curves and restrained detailing, it aims to perform reliably across both display sizes and everyday reading contexts.
Counters are generally open and well-defined, helping maintain clarity in dense text. The design avoids decorative quirks, relying instead on consistent geometry and straightforward terminals to keep the silhouette calm and predictable.