Sans Normal Abmuy 15 is a regular weight, normal width, monoline, italic, normal x-height font.
Keywords: ui text, branding, advertising, packaging, posters, clean, modern, friendly, approachable, neutral, readability, versatility, approachability, contemporary tone, soft, rounded, open, airy, slanted.
This typeface is a slanted sans with smooth, rounded construction and consistently even stroke thickness. Curves are generous and circular (notably in O/C/G and the bowls of b/p/q), while terminals are clean and unadorned, giving a tidy, contemporary finish. Proportions feel balanced and slightly wide in the round letters, with open counters and clear apertures that keep text color light and readable. The italic angle is steady across the alphabet, and the numerals follow the same simple, rounded logic with clear forms.
It suits interface typography, short paragraphs, and informational text where a clean slanted sans is desired. The friendly rounding also works well for branding, packaging, and promotional materials, and it can perform nicely in headlines or callouts that benefit from a subtle sense of motion.
The overall tone is modern and easygoing, combining a straightforward sans structure with soft curvature. It reads as friendly and non-authoritarian, with a gentle forward motion from the slant that adds energy without feeling aggressive. The result is a neutral, versatile voice that still feels warm and approachable.
The design appears intended to deliver a contemporary, readable italic sans that feels smooth and approachable rather than sharp or technical. Its consistent stroke weight and open forms suggest a focus on clarity across varied sizes, while the rounded geometry provides a gentle, modern personality.
Uppercase forms stay simple and geometric, while lowercase shapes are compact and legible, with a single-storey feel on key letters where visible (such as a and g). Round characters like o/e maintain large inner spaces, and the diagonal strokes (v/w/x/y) are crisp, helping maintain clarity at display sizes and in short text runs.