Sans Superellipse Illa 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Thicker' by Zetafonts and 'GEOspeed' by deFharo (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, event promos, sporty, urgent, loud, kinetic, industrial, impact, speed, emphasis, modernity, toughness, slanted, oblique, compressed counters, rounded corners, blocky.
A heavy, slanted sans with broad, superelliptical construction and rounded-rectangle bowls. Strokes are largely monolinear with tight internal counters and short apertures, producing dense, high-impact word shapes. Terminals are squared-off with softened corners, and many joins show crisp, angled cuts that reinforce a forward-leaning, engineered feel. The lowercase features a tall x-height and compact ascenders/descenders, while figures and caps share the same chunky, streamlined rhythm.
Best suited to short, high-impact settings such as sports identities, promotional headlines, posters, and bold packaging labels where speed and emphasis are desired. It also works well for badges, scoreboards, and punchy UI banners, especially when set large with a bit of added spacing.
The overall tone is fast and forceful, with a distinctly athletic, action-oriented energy. Its chunky forms and forward slant suggest motion and urgency, reading as confident and assertive rather than refined or delicate.
The design appears intended to deliver maximum visual weight and motion in a compact, modern sans silhouette. Rounded-rectangle forms provide a contemporary, engineered base, while the strong slant and aggressive internal cuts amplify a sense of speed and toughness for display-led applications.
At text sizes the tight counters and compact openings can reduce clarity, especially in letters like a/e/s and in the numerals, so it tends to benefit from generous tracking or larger settings. The consistent slant and rounded-corner geometry help keep long lines cohesive, while the sharp internal cuts add bite and emphasis.