Sans Superellipse Ilty 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, assertive, modern, dynamic, impact, speed, modern branding, display emphasis, slanted, blocky, rounded, compact, punchy.
A heavy, slanted sans with broad proportions and a compact, forward-driving silhouette. Letterforms are built from rounded-rectangle geometry: counters are squarish with softened corners, and curves resolve into flat-ish terminals and sturdy joins. The strokes read as uniform and dense, with tight internal spaces and a strong baseline presence. Many shapes show purposeful angular cuts and wedge-like terminals that add speed and direction without introducing true contrast.
Best suited to short, high-impact settings such as headlines, posters, branding for sports or automotive themes, packaging callouts, and logo wordmarks. It can also work for display-sized subheads where strong rhythm and a sense of motion are desirable, but the dense counters suggest avoiding long passages at smaller sizes.
The overall tone is fast and emphatic, with a contemporary, performance-minded feel. Its steep slant and compact counters convey motion and impact, suggesting speed, competition, and confidence. The rounded-square construction keeps the voice modern and engineered rather than casual.
The design appears intended to deliver maximum visual impact with a streamlined, speed-oriented slant and rounded-rectilinear construction. It prioritizes bold recognition and a modern, engineered aesthetic, aiming for strong presence in branding and display typography.
Uppercase forms are especially blocky and stable, while lowercase keeps the same superelliptical logic with robust bowls and short ascenders/descenders relative to the x-height. Numerals follow the same stance, with wide, sturdy figures and simplified interior shapes that prioritize bold presence over fine detail.