Sans Normal Kamup 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'NeoGram' by The Northern Block, and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, modern, confident, impact, motion, modernity, clarity, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with broad proportions and smoothly rounded curves. Strokes are uniformly thick with minimal contrast, and terminals are cleanly cut, producing crisp silhouettes at large sizes. Counters are open and generously shaped, with circular and oval construction evident in letters like O, C, and e. The slant is consistent across capitals, lowercase, and numerals, giving lines of text a forward-leaning rhythm while maintaining sturdy, blocklike spacing.
This font is well suited to headlines, short slogans, and branding systems that need strong impact and motion. It can work effectively on posters, packaging, and sports or tech marketing where a fast, modern tone is desired. In longer passages it will be most comfortable at larger sizes with ample line spacing to let the oblique texture breathe.
The overall tone is energetic and assertive, with a contemporary, performance-oriented feel. Its combination of mass and forward angle reads as active and confident, leaning toward a sporty, headline-driven voice rather than a quiet editorial one.
The design appears intended to deliver a bold, modern sans voice with a built-in sense of speed, using consistent oblique construction and rounded geometry to stay friendly while remaining forceful.
The uppercase set looks especially expansive and poster-ready, while the lowercase maintains clear, straightforward forms that stay legible under the strong slant. Numerals follow the same rounded, sturdy construction, with large interior spaces that help preserve clarity in bold settings.