Sans Normal Bulim 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, presentations, signage, neutral, modern, clean, friendly, functional, versatility, clarity, approachability, modern utility, rounded, humanist, open apertures, soft terminals, geometric influence.
A clean sans with rounded, softly tapered terminals and gently modulated curves that keep the texture even without looking rigid. Bowls are broadly circular and counters stay open, giving letters like C, G, e, and s clear apertures. Uppercase forms feel steady and straightforward, while the lowercase introduces a slightly more human rhythm with simple, uncluttered joins and compact curves. Numerals are smooth and legible, with a clear, rounded 0 and balanced 8, matching the letterforms’ restrained, contemporary construction.
It fits well in interfaces, product copy, and general-purpose typography where a neutral, contemporary sans is needed. The open forms and steady spacing also make it a solid choice for headings and short editorial passages, as well as clear wayfinding or informational signage.
The overall tone is calm and approachable, leaning modern and utilitarian rather than expressive or decorative. Its soft rounding adds a friendly edge, making it feel more welcoming than strictly technical sans designs.
The design appears intended as a versatile, everyday sans that balances modern round construction with a mild human softness. It aims to stay unobtrusive in body text while retaining enough character and smoothness to work in display sizes and brand systems.
In text, spacing reads comfortable and consistent, producing an even gray value suited to continuous reading. The design avoids sharp corners and strong quirks, prioritizing clarity and a cohesive, understated voice across caps, lowercase, and figures.