Serif Flared Upnuw 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, branding, packaging, warm, literary, humanist, classic, approachable, text readability, classic tone, crafted character, editorial voice, flared, bracketed, calligraphic, tapered, bookish.
A flared serif design with gently widening stroke terminals and small, bracketed serifs that feel carved rather than sharply cut. Strokes remain fairly even with subtle modulation, while curves are round and open, giving counters a generous, readable shape. Capitals are sturdy and slightly wide in stance, and the lowercase shows lively, traditional forms—noticeable in the two‑storey “a” and “g” and the softly tapered joins. Numerals follow the same smooth, slightly calligraphic construction with calm, consistent rhythm in text.
Well suited to long-form reading such as books and editorial layouts, where its steady rhythm and open counters hold up at text sizes. The distinctive flared terminals also work nicely for magazine headings, cultural branding, and packaging that wants a classic, crafted voice without high contrast drama.
The overall tone is warm and literary, with a humanist ease that feels familiar and inviting rather than formal or austere. Its flared endings add a crafted, old‑style character that suggests editorial polish and a touch of historical personality without becoming decorative.
Likely intended as a text-forward serif with a subtly handcrafted feel, balancing traditional proportions with flared, tapering details to add warmth and personality in continuous reading.
Pointed, tapered tips on letters like “v/w/y” and the subtle swelling at stroke ends contribute to a gentle, handwritten undercurrent. The lowercase maintains clear differentiation between similar forms (e.g., i/l/1), and the overall spacing reads steady and comfortable in paragraph settings.