Sans Normal Usnab 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: book text, magazines, editorial, pull quotes, branding, classic, elegant, literate, dynamic, text emphasis, reading comfort, editorial tone, classic styling, humanist, calligraphic, bracketed, sheared, open counters.
A slanted, italic text face with smooth, humanist curves and moderate stroke modulation. Forms are slightly condensed in feel due to the forward lean, with open apertures and rounded bowls that keep counters clear. Terminals are softly tapered and many strokes end with subtle, bracket-like shaping that reads as restrained seriffing rather than heavy slabs. The numerals follow the same cursive rhythm, with an oldstyle-like flow and curved joins that maintain consistent texture in running text.
Well suited to long-form reading in books and magazines, where the even rhythm and open counters support comfortable text color. It also works effectively for editorial emphasis such as pull quotes, introductions, captions, and refined brand voice applications that benefit from an italic, literary tone.
The overall tone is classic and cultured, with an editorial warmth that feels more literary than corporate. Its italic angle and gentle modulation add motion and emphasis, suggesting refinement and a traditional print sensibility without becoming ornate.
The design appears intended as an all-purpose italic with a traditional, humanist foundation—prioritizing readable texture, graceful motion, and a polished print-like character for text-forward settings.
Capitals are clean and relatively open, while lowercase letters show more pronounced calligraphic movement, especially in letters like a, e, g, and y. Spacing and sidebearings appear tuned for continuous text, creating an even gray value in the sample paragraphs while still allowing distinctive letterforms.