Sans Normal Ombav 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Ambulatoria' by Pepper Type and 'Fieldwork' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, sturdy, impact, clarity, modernity, approachability, readability, rounded, geometric, compact, blocky, clean.
A heavy sans with broad proportions and rounded, geometric construction. Strokes are uniform with low modulation, terminals are clean and mostly square-cut, and curves are smooth with generous radii. Counters are fairly open for the weight, with circular forms (O, o, 0) reading as near-elliptical and consistent across uppercase and lowercase. The lowercase shows a straightforward, contemporary build with single-storey a and g, a short-armed r, and a simple t with a compact crossbar; numerals follow the same robust, even-stroke logic.
Best suited to headlines and short display text where its mass and breadth can carry visual hierarchy. It should also perform well for branding, packaging, and signage that need high contrast against backgrounds and a straightforward, modern voice.
The overall tone is assertive and contemporary, with a friendly accessibility coming from the rounded forms and open counters. It feels utilitarian and dependable rather than delicate, projecting clarity and confidence in large, high-impact settings.
The design appears intended as a bold, geometric sans for clear, high-impact communication, combining simple construction with softened curves to stay approachable while remaining authoritative.
The wide set and strong weight create a solid texture in paragraphs, with distinct, easily recognizable shapes in the uppercase and numerals. Round letters maintain a stable rhythm, while diagonals (V, W, X, Y) keep crisp joins and a strong, graphic presence.